In November 2016 the University reduced the base price of hot and cold drinks across campus by 25p and applied the same amount as a surcharge when drinks were bought in a disposable cup.
Additionally the university gave away 3000 reusable cups in February and March 2017. And these were no ordinary cup, made by Gumdrop Ltd each cup contains approximately 42 pieces of used chewing gum – 20% of the cup's content – mixed with other recycled plastics. Gumdrop bins across campus collect chewing gum to be recycled into Gum-tec Americano mugs. Following these efforts an average of 33 drinks in every 100 are now served in a reusable cup, up from 3 in 100 in 2015/16