Our Green Gauge research package helps universities and students' unions to understand student and staff attitudes and behaviours around environmental and ethical issues.

WHY SHOULD WE SIGN UP

Green Gauge offers institutions insight into attitudes and behaviours demonstrated by their students and staff, as well as feedback on existing environmental schemes and communications, enabling clients to understand the impact of their work, and identify opportunities for future developments. 

Examples of issues covered by universities and students' unions who have commissioned Green Gauge in the past include:

• Canvassing opinions on the university’s environmental initiatives
• Maximising the effectiveness of communications by finding out what channels staff and student tune into
• Gain key information on Scope 3 carbon emissions
• Gauge students’ and staff environmental awareness on issues ranging from recycling to fairtrade

Additionally, there is an option of running focus groups to complement the survey research. This bolt-on includes the creation of a discussion guide, 3 x 60 minute focus groups with 6-8 participants, incentives (£25 cash for each student), transcripts and write-up.

WHY CHOOSE GREEN GAUGE

Green Gauge offers the option of choosing from a range of question modules, including ‘Energy behaviours’, ‘Waste behaviours’ and ‘Evaluating existing initiatives’. In each module a core cassette of standard questions allows for national benchmarking, alongside the opportunity to develop bespoke research solutions, tailored to the objectives of each university. 

NUS works to create a working group with representatives from the university and students' union to determine the focus of the research and provide the group with opportunities to feed into the research throughout the course of the project.

Working carefully with the project team, the student element of the package is run through the students' union to guarantee high response rates. NUS will  manage the recruitment and running of the focus group research should this bolt-on option be included in your package. A branded final report with concise executive summary is produced upon completion. With previous clients, the report has been discussed within institution senior management group meetings, benefitting the universities with actionable, supported results.

OUR EXPERIENCE

Our research team offer gold standard, professional research and are able to guarantee student response rates through close existing relationships with students' unions.We are passionate about working with universities to minimise impact on the environment using trailblazing behaviour change models.

Want to find out more?  Please get in touch!